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Whitepaper: The History of Media and its Impact to Marketing
I’ll admit it: I’m a bit of a closeted history buff. I spend a fair amount of time watching television shows, reading books and web sites and consuming movies that cover a wide variety of historical...
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Bringin’ it back: Digital Marketing Fun Friday gets Pulpy
I recently released a slightly steampunked infographic on IBM’s Big Data Hub that was inspired by the Digital Analytics Accelerator. The “DAA”, which as every IBMer on this side of Software Group...
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Driving Insights & Relevance in the World of the Connected Consumer
Unless you’re only focused on traditional marketing techniques to acquire new customers, you know all too well that disruptive forces are necessitating changes to Media & Entertainment revenue and...
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Igniting Connections & Challenges in Data Driven Marketing
It was a pleasure to attend the Epsilon Symposium again this year. I had a productive time at their event in 2012 and I am already looking forward to 2014. The theme this year was “Ignite Connections.”...
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Generational Segmentation has Become a Marketing Industry Joke
Customers are all unique individuals. However, marketing professionals tend to resist the notion that they should engage each customer uniquely. And that’s for a simple reason: you can’t truly...
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Please Don’t Alchemize Social Sentiment into Fool’s Gold
Zeitgeist refers to something that any of us can relate to: social sentiment, in other words, the spirit of the times (these we live in or previous eras). It’s also one of the most pretentious words in...
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Big Data’s Growing Impact on Hollywood’s Creative Process
Anything that’s currently big in popular culture is fair game for the full Hollywood treatment. In fact, I wouldn’t be at all surprised to see a “Big Data” movie or three in development at this time....
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Whitepaper: Big Data Analytics For A Holistic Customer Journey
Any company that hopes to serve its customers better needs to walk the proverbial mile in their shoes. Every customer you will ever acquire will settle into a core set of patterned interactions with...
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Don’t Aggravate the Aggregate with Continuous Campaigning
Marketing campaigns that go on too long carry the seeds of the pushback that may some day erase all of their gains. At first glance, a campaign is something that seems to be bounded in time. Whether it...
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Holland: a “small” country with a very big interest in big data
The Netherlands might be a relatively small nation but they have an increasingly global reach when it comes to big data and analytics in marketing. I recently spent a week in Amsterdam and Utrecht...
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